Australia’s new and emerging fashion designers at VAMFF 2015

31 March, 2015

You may be aware that Melbourne recently hosted the Virgin Australia Melbourne Fashion Festival (VAMFF), which concluded last weekend.  I was able to get along to the Independence Runway, presented by Oyster, showcasing the innovative designs of some of Australia’s best independent fashion labels, rather aptly to the theme of Freedom.

The runway was opened by Strateas.Carlucci featuring slick gothic-inspired looks, (those leather jackets) paired with sky-high stiletto ankle boots.  PAGEANT, one of my favourite Australian fashion labels, was the last to show on the runway. The show was punctuated by a very energetic and uplifting performance by vocalist Chela with backing dancers and the show finale couldn’t have been better, with models strutting down the runway together, holding hands to George Michael’s Freedom.  There was definitely some wiggling on seats by that stage.

My picks from the show were Dress up, with RMIT Graduate Stephanie Downey presenting her collection titled Bien S’Habiller – French for “to dress well”.  The looks perfectly depicted Parisian elegance, paired with quirky, angled black berets, chunky lace-up brogues and knitted socks.  I also loved Emma Mullholland’s vivid, heavily embellished Australiana-inspired looks with the unexpected addition of pearl necklaces.

Check out some of the highlights here.

But more on PAGEANT, definitely my favourite of the night.

pageant2 by hannah hawkins for spook magazine

Image by Hannah Hawkins for Spook Magazine

pageant1 by lucas dawson for

Image by Lucas Dawson for

pageant1 by  hannah hawkins for spook magazine

Image by Hannah Hawkins for Spook Magazine

Pageant-2 by lucas dawson for

Image by Lucas Dawson for

pageant by sebastian petrovski for broadsheet

Image by Sebastian Petrovski for Broadsheet

PAGEANT was founded in 2010 by Amanda Cumming and Kate Reynolds.  The label is going from strength to strength, having  recently won Tiffany & Co. National Designer Awards, one of Australia’s most prestigious awards for emerging fashion design talent.  It has a modern, sporty aesthetic and draws its influences from youth subculture and other artistic disciplines.  Best of all the label is locally designed and manufactured using high- tech Japanese fabrics.

The AW 15 collection channels Japanese “bosozoku girls” and the looks are certainly powerful with feminine undertones.  Motorcycle gear is made chic and feminine with a distinctive dominatrix flavour, with their characteristic use of interesting textiles and textures.  The latex-look skivvy paired with the printed paper bag waisted wide-leg pant was a standout look for me and that black skivvy with white racing stripe is high on my wish list.

See the full PAGEANT Autumn Winter 15 collection here.  Shop some of the pieces here.


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