Author Archives: Emma McGoldrick

About Emma McGoldrick

I'm a wannabe fashion stylist who happens to have a career in Social Work. An avid lover of fashion, I didn't just wake up one day and decide I was obsessed with all things style. No it was a slower evolution that really started in childhood, always seeking out something a little bit different that was always a little bit ahead of the time like the pink dress with the side cut outs. But seriously having worked in mostly government roles over the last 10 years lets just say I needed a creative outlet and well if I'm being honest a lot of retail therapy and well fashion was there ready and willing for me to fall into it's arms, so to speak. And there's been a lot of encouragement and compliments about my style along the way to keep me spurred on. I'm starting this style blog for the real modern woman who wants to get in touch with her inner style heroine. Oh and here you won't find lots of selfies of me, I'm camera shy. Enough said. What you will find is my ideas and inspiration for stylish dressing for real life. You'll see me fuse beautiful fashion from the past and present to make it wearable and gorgeous on different women. The blog is about encouraging you to be the best version of your unique self and to look fabulous no matter what life throws at you.

How to dress up denim

6 December, 2015


New York Fashionweek SS2016, day 3


New York Fashionweek SS2016, day 2



Take your cue from the fashion pack who dressed up their denims with a pretty blouse for the recent Spring Summer 16 shows.  I like the boyfriend style with this look but recommend a slimmer boyfriend style to balance the volume of the blouse.  Just turn up the cuffs, add a pair of heels and let your blouse do the talking.


img-thing_1_grande           barbarella_top           488247_in_pp


Melbourne Spring Fashion Week musings

5  October, 2015


msfw emerging runway 1

1. Emma Bovill  2. Megan Edwards  3. Nathaly Munoz  4. Meimei.Xu  5. Deborah Yann  6. Connie Diamantopoulos (All images by Lucas Dawson Photography except 5. by Carolyn West)


msfw designer couture runway

1. Nevenka  2. Akira Isogawa  3. Craig Braybrook Couture (all images Lucas Dawson Photography

This post is later than I had hoped as I’ve been on a much-needed break.  I was very fortunate to see some runway shows at this year’s Melbourne Spring Fashion Week, one of the many perks of volunteering for MSFW.    

I wanted to share some of the amazing upcoming talent from RMIT School of Fashion and Textiles.  Think innovative, fresh and experimental designs.  I predict Emma Bovill will be one to watch.  Her collection was an artistic mishmash of tribal and folk influences.  I Loved the unexpected use of hair as fringing on her garments and bags, and the jewelled fluffy slippers added a touch of luxe. 

The Couture runway was captivating with the highlight being Craig Braybrook’s Spanish influenced collection, that wowed, with an array of dramatic gowns perfectly adorned with super sized jewels by Jeanette Maree.  Romance was in the air with Nevenka’s floaty, ethereal boho frocks and Akira Isogawa’s oriental inspired pretty floral embellished creations. 

Did you catch any of the runways for MSFW and what looks did you fall in love with?

The bandana – the of the moment accessory that won’t break the bank

29 August, 2015


Milan Fashionweek FW 2015 day 3



Men's Fashionweek Milan 2015, day 1

I was first introduced to the bandana in the late ’80s, the go-to accessory of rock pin-up boy Axl Rose, aka Guns N’ Roses.  Of course it originally heralded from the great symbol of the American West – the cowboy.  Jump forward to 2015 and the timeless accessory will update your wardrobe for under $10.  Mine cost $5 from an op shop, found on a recent shopping trip.  Take your cue from these ladies and style your bandana with a big dose of individual flair and rock it whenever you feel like it.  Head over to my pinterest for more bandana styling ideas.




The shopping ban

16 August, 2015

After a hiatus of sorts I am back in the blogosphere.  I’d love to say that I’ve been busy with other exciting projects but the reality is that over the past month or two I have been experiencing life in 50 shades of grey, and I’m not referring to a) the weather or b) the book.  I’m talking about Depression – otherwise referred to as “the black dog”.  You may have your own experiences with the black dog or have loved ones who suffer.  My black dog tends to sneak up on me and basically chips away at my self-confidence, saps my energy and motivation.  I can’t think clearly and basically I find myself spending hours dwelling on the injustices of life and my inadequacies.  In a word, it is exhausting and I find it very difficult to leave my doona.  I am learning to make peace with my black dog after years of having him around to varying degrees.  I can’t say that I like him, but he is a presence in my life and he is teaching me some valuable lessons about who I am and what is important to me.

The black dog  certainly put a downer on things in recent times and I couldn’t muster the energy or interest to tell you about the shopping ban.  Yes, I committed to a shopping ban with my friend in Brisbane, following a conversation about mindless buying and accumulating a lot of stuff that we just weren’t wearing.  It went something like this; a period of 3 months,  op shop-only buys allowed, not including vintage stores – believe me I argued the point.  Coming into month 3 of the shopping ban with one slip-up which I confessed to my friend immediately (I’ll show you later) feels like quite an achievement.  I have a trip to the op shops planned this weekend, so stay tuned.  I hope to post on this soon.

The humble white sneaker

21 June, 2015


All images by Tommy Ton for

I never quite got into the gym-to-street look, and kept my runners for, well, running.  Cue the arrival of the white sneaker onto the fashion scene, which is now being sported by pretty much  every fashionista – as the shoe of choice.      

The look is pared back, clean and simple.   You can work these babies back with anything from jeans and a tee, to a pretty frock and even a relaxed trouser.  The only rule is the whiter the better.  The old-school Kiwi Sport Whitener will be your new best friend in your quest to keep your white kicks in pristine condition.   

If you haven’t already jumped on the white sneaker bandwagon prepare to get comfortable while feeling super stylin’.  See my picks below at a range of price points.


bassike sneaker

 adidas stan smith sneaker

spring court sneaker